Brand & press kit
Everything you need to write about Tracely or post about it, in one page. Assets are free to use — the rules below exist so the mark stays recognisable, not to make your life hard. Questions: tracely.live.
The mark
A white “T” whose stem forks at the bottom — money branching out, which is the whole product in one glyph. The fork is the brand; don’t straighten it.
Logo files
SVG scales to anything and is the right choice when you control the renderer. Everywhere else — avatars, decks, slides, app stores — use a PNG at the size the platform asks for, so nobody has to resample the mark and soften the fork.
Carries its own gradient plate, so it sits on any background without a container.
The wordmark is white. Transparent PNGs vanish on a light background — use the · void version there, or the SVG on your own dark panel.
Palette
Typography
Headlines and body. Tight tracking on display sizes.
Every number, address and hash — with tabular figures, so digits line up and a counting value doesn’t jitter.
Banners
Ready to post. Each is 1200×630 and shares one frame, so two Tracely links in a feed read as the same product.
Usage
- Use the mark on the void ground, or on any dark surface.
- Keep clear space around the mark equal to the height of its crossbar.
- Use Inter for copy and JetBrains Mono for anything numeric.
- Say “on-chain analysis”.
- Don’t recolour the mark, or place it on a light/busy background.
- Don’t stretch, rotate, add shadows, or outline it.
- Don’t rebuild the wordmark in another typeface.
- Don’t use --alarm decoratively — it means danger, nothing else.
- Don’t say “forensics”. The product word is “analysis”.